Design Portfolio
Work that earned
its place here.
A long tenure at GE Appliances designing for eight brands across social, web, and every channel that mattered — and a few that didn't exist yet.
Social at Scale
Content built for
scroll & stay.
GE Appliances operates across eight distinct sub-brands — each with its own voice, audience, and product story. Scroll-stopping assets for Instagram, platform-native Reels templates, print-ready campaign materials, and photography direction that brought product into people's lives.
View Social WorkUX & Web Design
Experiences built
to perform.
Supporting user experience design across internal and external websites for GE Appliances' house of brands — from the Employee Appliance Store's shopping experience to consumer-facing product launches, buying guides, and use & care content.
View Web Work