Social Design
I designed social-ready and print visuals that brought GE Appliances House of Brands product stories to life across multiple channels. By blending strong visual strategy with cross-team collaboration, I ensure every asset—from photography to layout—reflects brand integrity and marketing intent
Café Appliances Web Design
Led web design efforts for the Café Appliances website, where I was responsible for creating their first direct-to-consumer sales experience. In addition to shaping the site’s overall design and user experience, I developed quarterly “Lookbook” blog posts that highlighted seasonal trends and product inspiration. Collaborating closely with cross-functional teams, I helped write blog articles, brainstorm engaging content ideas, and execute photo shoots that brought the brand’s aesthetic and storytelling to life.
GE Appliances Web Design
As an entry-level web designer at GE Appliances, I supported the user experience design for a range of internal and external websites across the company’s brands, ensuring usability, accessibility, and brand consistency. I helped design and optimize the Employee Appliance Store’s shopping experience, improving navigation and checkout flow, and developed internal business sites and tools to enhance operational efficiency. My work also included creating e-newsletters, banner ads, and other digital assets that improved engagement and supported sales, as well as maintaining websites to ensure functionality and up-to-date content.