Amanda Fisher

Art Direction

A selection of location shoots, product launches, and campaign productions — from scouting and styling through final delivery.

Project 01

Isabel Ladd Kitchen Location Shoot

Primary Art Director

Served as primary art director for this collaboration shoot with interior designer Isabel Ladd and Café Appliances. The project took us to Lexington, KY for a full scouting trip followed by a photography session featuring food styling and an editorial interview with Isabel. The resulting assets supported Café's collaborations series, positioning the brand at the intersection of design and culinary living. See the full collaboration ↗

Isabel Ladd kitchen hero
Isabel Ladd kitchen detail Isabel Ladd appliance styling
Isabel Ladd collaboration Café Appliances kitchen detail Isabel Ladd wide shot
Art Direction Location Shoot Food Styling Brand Collaboration Café Appliances

Project 02

Opal Ice Maker National Ad Location Shoot

Producer

Produced this national ad shoot at a rented location in Louisville, KY to capture photos and video for the GE Profile Opal Ice Maker. The shoot featured a real family as talent, bringing an authentic lifestyle feel to the campaign. Resulting assets were deployed across marketing materials and social media campaigns, driving awareness for one of GE Profile's signature products.

Opal shoot — family lifestyle Opal product detail
Opal shoot — talent scene Opal shoot — kitchen moment Opal shoot — product in use
Opal shoot — lifestyle Opal shoot — family candid Opal shoot — product hero
Production National Ad Lifestyle Photography GE Profile Social Campaign

Project 03

GE Profile Indoor Smoker Launch

Producer

Helped bring a first-of-its-kind product to market — an indoor smoker that challenged everything people assumed about what smoking food required. The launch demanded more than a product reveal; it needed a world built around it. I developed a recipe program to demonstrate the unit's versatility across proteins, vegetables, and unexpected applications, giving consumers a reason to imagine it in their own kitchens. Work spanned the full production spectrum: sourcing and directing talent, overseeing food styling, writing and designing social posts and short-form video, and building the landing pages that anchored the campaign online. The goal throughout was to make something genuinely new feel immediately accessible.

GE Profile Smoker hero GE Profile Smoker food styling
GE Profile Smoker detail GE Profile Smoker vertical GE Profile Smoker lifestyle GE Profile Smoker product
Production Product Launch GE Profile Food Photography Recipe Development Social Content Landing Page