PROFESSIONAL EXPERIENCE 

Senior Producer, Park Studios January 2024 - Sept 2025
GE Appliances, A Haier Company | Louisville, KY 

Joined internal creative team, Park Studios, as Senior Producer. Oversaw all internal and external productions including planning, resourcing pre-production and execution. Managed studio and assisted with expansion and maintenance of sets and props. Coordinated photo and video shoots for all GE brands (GE, GE Profile, Cafe, Monogram and Hotpoint).   

KEY CONTRIBUTIONS

• Managed scheduling and coordination of photo and video productions for multi-million-dollar product launches, ensuring seamless execution from pre-production through wrap. Increased efficiency by 20%.

• Coordinated and scheduled contractors and freelance talent, including photographers, lighting technicians, and other production specialists.

• Provided hands-on support on set with prop styling, wardrobe styling, and food styling to achieve creative vision and maintain high-quality standards.

• Collaborated closely with creative, marketing, and client teams to deliver compelling visual content aligned with brand objectives.

• Developed and streamlined photography signup process. Reducing time to get photos by 30%.

• Created a scheduling system that increased efficiency during productions allowing for 20%. 

Senior Creative Strategist February 2022 - January 2024
GE Appliances, A Haier Company | Louisville, KY

KEY CONTRIBUTIONS

• Led the conceptual development of innovative video and photo campaigns to highlight new features across GE’s appliance portfolio, driving brand differentiation and consumer engagement.

• Spearheaded social video initiatives that increased awareness and digital presence for GE’s small appliance line, aligning creative strategies with business goals.

• Strategically selected and booked on-brand talent to authentically connect with target audiences and enhance storytelling effectiveness.

• Created and developed original recipes to showcase product functionality, enriching content relevance and consumer appeal.

• Directed all aspects of styling—including food, props, and wardrobe—to maintain a consistent and impactful brand aesthetic.

• Provided hands-on art direction on set, collaborating closely with video producers to capture distinctive, product-centric visuals that supported marketing objectives and elevated creative output.

Senior UX Designer & Social Media Content Creator  2017 - 2022
GE Appliances, A Haier Company | Louisville, KY 

Split role devoted to both social media content creation and UX web design. Led design effort for Cafe Appliances website including designing their first direct-to-consumer sales model. Was also responsible for launching Cafe Appliances and GE Profile brands to Instagram and Pinterest. Worked on social videos that highlighted the brands and appealed to their desired demographic.  Created and managed always-on organic social content calendars and messaging for brands.

Senior UX Designer 2005 - 2016
GE Appliances | Louisville, KY

Led user experience design for a range of websites across GE Appliances and its associated brands, ensuring usability, accessibility, and brand consistency. Designed and optimized the shopping experience for the Employee Appliance Store, improving navigation and purchase flow. Developed internal business websites and tools to support operational efficiency. Collaborated with cross-functional teams to design intuitive mobile and tablet apps for the sales team, enhancing on-the-go access to product information and sales resources.

Web Designer July 2000 - 2005
GE Appliances | Louisville, KY

Entry level web designer at GE Appliances as part of an internal web design team. Created a variety of internal and external websites for GE Appliances that effectively met the needs of both consumers and customers. Designed e-newsletters, banner ads, and checkout processes for online stores, enhancing user experience and driving conversions. Managed basic website maintenance to ensure functionality and up-to-date content.