Design Portfolio
Social Design
I designed social-ready and print visuals that brought GE Appliances House of Brands product stories to life across multiple channels. By blending strong visual strategy with cross-team collaboration, I ensure every asset — from photography to layout — reflects brand integrity and marketing intent.
Brand 01
Café Appliances
Social content for Café Appliances spanning product launches, seasonal campaigns, creator partnerships, and lifestyle editorial. Art directed and designed across Instagram Reels, static posts, and cross-channel campaigns to reinforce Café's premium, design-forward identity.
Instagram · Reel
Hardware changing Reel — showing the ease of transforming your Café's appliances with custom hardware.
Instagram · Post
Product-focused static post — clean art direction highlighting Café's colorway and finish details.
Instagram · Reel
Lifestyle Reel — aspirational kitchen content placing Café appliances in an editorial home setting.
Instagram · Post
Brand static — product launch visual with lifestyle context and on-brand typography treatment.
Instagram · Reel
Campaign Reel — short-form storytelling built around Café's seasonal content calendar.
Instagram · Post
Recent brand post — current Café Appliances visual direction and content strategy.
Instagram · Video
Long-form video content — in-depth product feature and brand storytelling for Café's engaged audience.